Parent control you to giving you expensive gifts then expect something in return.
This is very common in dysfunctional / toxic family, or even at toxic work environment.
Abuser choose ignore or pretend victims are not exist, at the same time, they may over-empathize another person’s behavior, praise and adore them with no sense.
The aim is to downgrade the status of victim, make them know that they are not valuable / worthy to the abuser. This can damage target’s self-esteem / confidence seriously as they may feel / think they are useless.